CHARLOT 50 is a womens clothing brand based in Seoul,
carefully considers the processes and resources required to make clothing
and focusses on timeless, high-quality designs
over trend-driven pieces destined for the landfill after a few wears.
While studying abroad in Paris, the designer lived at 50 Rue Charlot
where she started her brand and got her influence
while living on Charlot street which exhibits a French Bohemian mood.
Going back and forth from France and Iceland
using the earth as my palette often using neutral colors
while having a neat, sophisticated, and natural pursuit of a modern direction.